The genesis of Angler’s Lure lies in the Founders’ love for the outdoors. The exhilarating joy of being exposed to its myriad flora and fauna, gave rise to a burning desire to lure people to experience the call of the wild. The distant blue mountains, the churning rivers teeming with fish, the elation of reeling in the anglers finest delight, the rugged rocks beckoning menacingly and the sheer thrill of sleeping under the stars, thus Angler’s Lure was born.
